Sep 11, 2026 · 16 min · 13 segments
In this podcast, Sally talks to Amir BarNiv, VP of Strategic Marketing for Automotive Ethernet at Infineon. As AI becomes an increasingly important part of the software defined vehicle, a different…
Amir BarnivGuest
Sally Ward-FoxtonHostSo I think when most people hear the word physical AI, we're obviously thinking about robots.

So if you think of the definition of physical AI, you know, the way everyone interprets it today, it's really systems that sense the world, decide, and act through motors, grippers, wheels, wings, whatever.

And if you think about it, this is exactly what autonomous vehicle is all about.

We have the camera and radar that sense the world around the car to detect the lanes, other cars, pedestrians.

And then based on that, it fuses all the information from all those devices and then do the planning, how to drive the car.

And then it actually control the wheels, you know, the gas, everything that has to do with the driving.
So I think when most people hear the word physical AI, we're obviously thinking about robots.

So if you think of the definition of physical AI, you know, the way everyone interprets it today, it's really systems that sense the world, decide, and act through motors, grippers, wheels, wings, whatever.

And if you think about it, this is exactly what autonomous vehicle is all about.

We have the camera and radar that sense the world around the car to detect the lanes, other cars, pedestrians.

And then based on that, it fuses all the information from all those devices and then do the planning, how to drive the car.

And then it actually control the wheels, you know, the gas, everything that has to do with the driving.
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