Lovable's Ryan Meadows on the New GTM Playbook

What, uh, what's your, what's your AI hot take that's raging across social that you think is doing more harm than good?

More harm than good? [clears throat] Well, I've been caught up in the middle of the SaaSpocalypse controversy, and I, I have a lot of folks that send me full-blown systems of record they've replaced, and I have a lot of other people tell me I'm a...

Well, let's just say some choice words, uh, about that, and that that's not possible.

So, uh, hot take is that you'd be, um, [tsks] I think saying it's not coming and it's not real and that you can't do it is actually causing a lotta, a lotta harm because it's gonna leave people behind.

Hmm.

So you think, you think that we're gonna rip and replace all of our SaaS software inside of a company?

Well, I think you're-- it might be quite difficult for Zapier.

Um, but when you look at what smaller teams are doing-

Hmm

...

I, I don't think it's like a, a future statement.

Like, it, it's, it's happening.

Yeah.

So you think that the way it will happen going forward is every small startup will build bespoke tools for themselves, and then they'll just grow on top of their own personal stack that they build?

I think the momentum that the, or the optionality is going to change the market.

So if you, if you offer something at an amazing price point that, uh, has the right functionality, the right MPS, I still think there's a, a huge market for SaaS.

But every day I hear about companies going in saying, "All right, I'm gonna measure M- MPS of my employees on these tools.

I'm gonna look at the spend.

I'm gonna look..." And, and all of a sudden the equation doesn't make sense anymore.

Mm-hmm.

And they can outbuild.

But, but maybe, uh, like the, the...

You know what? Maybe my hot take though is that right now I'm still an optimist because people are building incremental things that just don't exist in the world, for the most part, rather than replacements.

I think we're gonna get-

Mm-hmm