Jun 29, 2026 · 15 min · 10 segments
Dr. Meg Elkins Associate Professor at RMIT on FIVEAA with Angie McBride – in for Stacey Lee. Listen live on the…
Angie McBrideHost
Meg, can you remind us of the backstory of how they've got themselves into this and the potential for fines this huge?
September 2020, gosh, I'm thinking 2024 was when we began talking about it, when they released the supermarket inquiry.
It was by Professor Craig Emerson, who was a previous MP, and he came out with 14 regulations.
Now, we know that both of these big supermarkets take up two-thirds of pretty much the grocery spend in Australia.
And recently, the federal court determined that Coles, their down-down discounts were actually fake discounts.
So off the back of that, the government then promised a whole lot around new laws from the 1st of July, which is tomorrow.
The Coles and Woolworths specifically, just those two, and they made a benchmark of $30 million on charging prices that are significantly excessive against the cost of supply.
So there's a little bit of what is reasonably excessive here, But if they breach it, like you said, they're up for $10 million or 10% of their revenue, I think it's something like that, or 10% of the turnover.

Meg, can you remind us of the backstory of how they've got themselves into this and the potential for fines this huge?
September 2020, gosh, I'm thinking 2024 was when we began talking about it, when they released the supermarket inquiry.
It was by Professor Craig Emerson, who was a previous MP, and he came out with 14 regulations.
Now, we know that both of these big supermarkets take up two-thirds of pretty much the grocery spend in Australia.
And recently, the federal court determined that Coles, their down-down discounts were actually fake discounts.
So off the back of that, the government then promised a whole lot around new laws from the 1st of July, which is tomorrow.
The Coles and Woolworths specifically, just those two, and they made a benchmark of $30 million on charging prices that are significantly excessive against the cost of supply.
So there's a little bit of what is reasonably excessive here, But if they breach it, like you said, they're up for $10 million or 10% of their revenue, I think it's something like that, or 10% of the turnover.
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