Jun 23, 2026 · 33 min · 10 segments
Johan de Brujin has spent decades uncovering deeply discounted businesses in Africa's most overlooked markets. In this episode, he breaks down the capital cycle driving today's opportunity, shares the…
Johan de BruijnGuest
Chipo MuwowoHost
I think the key there So even in our firm today, we all monitor companies, update databases, do the hard grunt work.

And it's only really by doing that multiple times over and over, over the years, do you start...

You make lots of mistakes, you learn from them, and it takes a long time to build up that experience base.

Sometimes you have to make the same mistake once or twice before you actually learn the lesson.

So we try and institutionalize the learnings of our mistakes, and we've made many of them.

The idea is that everyone in our firm is first and foremost a researcher, or

We believe that if we can find high-quality businesses that are trading at significant discounts to intrinsic value, and whether that be a PE or a price to book, we try and make sure that we don't overpay for investors good businesses.

In Africa, we are extremely fortunate to be able to buy super high-quality businesses at extreme discounts to intrinsic value.

This is an anomaly and we can talk about why, but this is one of the reasons why I decided to pivot from investing in South Africa to investing in the frontier markets space for whatever reason, whether it be liquidity or being not on people's benchmarks or just being in obscure markets.

The discount that we buy these businesses to their intrinsic values is extraordinary.

Why the decision to go down the value route? So basically, I'm trying to probe the, I guess, the philosophy behind your decision to choose that particular strategy.

I think the key there So even in our firm today, we all monitor companies, update databases, do the hard grunt work.

And it's only really by doing that multiple times over and over, over the years, do you start...

You make lots of mistakes, you learn from them, and it takes a long time to build up that experience base.

Sometimes you have to make the same mistake once or twice before you actually learn the lesson.

So we try and institutionalize the learnings of our mistakes, and we've made many of them.

The idea is that everyone in our firm is first and foremost a researcher, or

We believe that if we can find high-quality businesses that are trading at significant discounts to intrinsic value, and whether that be a PE or a price to book, we try and make sure that we don't overpay for investors good businesses.

In Africa, we are extremely fortunate to be able to buy super high-quality businesses at extreme discounts to intrinsic value.

This is an anomaly and we can talk about why, but this is one of the reasons why I decided to pivot from investing in South Africa to investing in the frontier markets space for whatever reason, whether it be liquidity or being not on people's benchmarks or just being in obscure markets.

The discount that we buy these businesses to their intrinsic values is extraordinary.

Why the decision to go down the value route? So basically, I'm trying to probe the, I guess, the philosophy behind your decision to choose that particular strategy.
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