Software Must Prove Its ROI
Many contractors still mistake technology for overhead.
AEC Tech Journeys with Mayur Mistry
Sep 9, 2026 · 24 min · 10 segments
In this episode, Eric Helitzer, founder and CEO of SubBase, shares his journey from construction trades to building innovative material management software for the construction industry. Discover key…
Eric HelitzerGuest
Mayur MistryHost
Look, the support that we love, especially from, you know, event, like, things like this is, is, is the education, right? That there are solutions out there that speak to the trade, specifically on material side, that are, like, real, built by real construction folks who understand the complications of the current systems and processes today.

And I think that the industry, especially for the trades, there's not enough education and there's not enough that people do to promote, right, software.

I feel like a lot of the trades are still looking at software as, as an expense, right? And they're not really seeing how ROI, you know, is brought to the table, and that's, like, a big problem because a lot of them will just blow it off because they're so used to it.

We, we educate in a lot of different ways, right? I, I come and I do podcasts like this because first of all, we're super excited about what we're building.

We're super excited about interacting with our users, and the more that we can speak to what we're solving for, the more that the messaging gets out there that there are solutions for trade contractors that are looking to solve these types of pains.

And we're starting to see that that's becoming a lot more apparent, right? We're starting to see at conferences and events people are actively looking.

So my ask would be more of like the education like you do is, like, promoting construction technology as a-- I would say as, like, a, a, as a real ROI to these businesses who understand it versus always as a cost to the business.

I think there's a big mentality shift when you see the ROI versus always looking at software as just a bottom-line expense.

The mindset and the awareness could, like, bring in general, like, a big change in the industry because there's so many new ways of doing things and better workflows.

And right now, even with Claude, ChatGPT, one can leverage so much of the operations productivity gain by using it in a efficient way.

Look, the support that we love, especially from, you know, event, like, things like this is, is, is the education, right? That there are solutions out there that speak to the trade, specifically on material side, that are, like, real, built by real construction folks who understand the complications of the current systems and processes today.

And I think that the industry, especially for the trades, there's not enough education and there's not enough that people do to promote, right, software.

I feel like a lot of the trades are still looking at software as, as an expense, right? And they're not really seeing how ROI, you know, is brought to the table, and that's, like, a big problem because a lot of them will just blow it off because they're so used to it.

We, we educate in a lot of different ways, right? I, I come and I do podcasts like this because first of all, we're super excited about what we're building.

We're super excited about interacting with our users, and the more that we can speak to what we're solving for, the more that the messaging gets out there that there are solutions for trade contractors that are looking to solve these types of pains.

And we're starting to see that that's becoming a lot more apparent, right? We're starting to see at conferences and events people are actively looking.

So my ask would be more of like the education like you do is, like, promoting construction technology as a-- I would say as, like, a, a, as a real ROI to these businesses who understand it versus always as a cost to the business.

I think there's a big mentality shift when you see the ROI versus always looking at software as just a bottom-line expense.

The mindset and the awareness could, like, bring in general, like, a big change in the industry because there's so many new ways of doing things and better workflows.

And right now, even with Claude, ChatGPT, one can leverage so much of the operations productivity gain by using it in a efficient way.
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Software Must Prove Its ROI
Many contractors still mistake technology for overhead.
Build For Speed, Not Screen Time
Construction apps must disappear into busy work.
Why Subcontractors Need Different Tech
Subcontractors need technology built around their reality.
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