Add To Cart: Australia’s eCommerce Show
Sep 24, 2026 · 15 min · 10 segments
**If you're brave enough to make your own product, you'll get copied.** The branding, the packaging, even the exact colourway can be reverse-engineered. What can't be copied is why your customers…
They made the premium version the only one that their actual customer, i.e. their true target customer, would really consider.
not on being first once you're copied the instinct is to prove that it was your original idea first but no customer standing in front of two nearly identical products checks who launched when who was first what decides whether they buy or not when they have those two identical products is which one they actually want.
Chasing first probably just burns energy defending a claim that customers actually don't care about.
They made the premium version the only one that their actual customer, i.e. their true target customer, would really consider.
not on being first once you're copied the instinct is to prove that it was your original idea first but no customer standing in front of two nearly identical products checks who launched when who was first what decides whether they buy or not when they have those two identical products is which one they actually want.
Chasing first probably just burns energy defending a claim that customers actually don't care about.
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