Ep # 193: A 75% Signal Correlation Nobody Is Tracking Yet ft.Mackenzie Smith (SVP, Customer Value, Backstory AI)

Interesting.

I love the fact that you guys didn't take the easier route.

Hey, we have this agency that does it.

They're technical people, professional services.

Let's collaborate with them.

Many companies, they're taking that approach.

Now, thinking about culture, D&I, operating principles, I know that All of them are written on the wall, but a lot fewer companies, they are living it every single day.

So what kind of, of course, and you are going to be the best example.

You just joined Quarterback.

How did you feel like, you know, working at Backstory as one of the leaders, team, people, culture, DNA, how you felt, you know, them living during these three months? Go ahead.

Yeah.

I joined post-rebranding.

And I thought that the name change itself was quite clever.

And it was one of the reasons that I was attracted to working with the organization.

Because I think it takes guts to take a company that's had one name for a long time and say...

That was then and this is now.

And the cleverness of the name really did hook me because I find myself when I'm trying to approach a customer, when I'm trying to understand a relationship, I am looking for the backstory.

That is what I ask my teams before I meet with senior stakeholders.

That is what I ask my teams when they need a judgment call.

So what's the backstory here? So I loved that and I've seen it really kind of play out both in kind of fun ways and in very serious ways since I joined.

Some of the fun stuff is, you know, we use it for our internal branding.

The company-wide channel is the reading room, things like that, that sort of play off the backstory notion.

But in a very serious way, we, as I mentioned earlier, we live in our product.

And I think that is the value that I'm most interested in.

Be your own best customer.