Inside the Data Trust Crisis Affecting AI In Accounting

Accounting Voices is a senior leadership platform hosted by Rob Brown that interprets the forces reshaping accounting firms across North America and beyond. This "AI Reality Inside Firms" series brings together influential accounting leaders to answer the same five structured questions about how AI is actually landing inside firms. No hype. No vendor narratives. Just honest leadership perspective from someone navigating AI from the inside. Today's special guest is Mike DePrisco, President and CEO of IMA, the Institute of Management Accountants. The five questions: 1. Where is AI genuinely reshaping strategic direction for firms? 2. What are firms still getting wrong about AI? 3. Which AI-related leadership decisions will matter most over the next two years? 4. Where is AI creating the greatest internal tension in firms? 5. By 2027, what will separate leading firms from the rest? Five questions. One honest conversation. Part of a season that is building a definitive picture of AI reality inside accounting firms in 2026. Watch this episode on YouTube: https://youtu.be/vFE5B2jslRY Thank you to our Season Partners for making this series possible. **Fieldguide** is the AI-native platform for audit and advisory enabling human and AI collaboration to scale capacity, improve quality and transform how firms operate. fieldguide.io **Instead** is the first AI agent that owns end-to-end tax from research, planning, filing, and defense all in one system. It replaces CCH, GoSystems, UltraTax, Lacerte, ProConnect, Drake and many more. instead.com **Karbon** is the global leader in AI-powered practice management software for accounting firms. Their research into how technology is reshaping firm performance is essential reading for anyone leading a firm in 2026. karbonhq.com **Digits** is the world’s first AI-native accounting platform. It's accounting software that works for you to deliver real-time financials and automate the month-end close. digits.com **Filed** is the intelligent tax workspace for preparation and review automation and the only AI for prep, review and planning that runs inside your tax software especially made for high-volume firms. filed.com Accounting Voices is a senior sense-making platform for firm owners, managing partners and senior operators navigating the forces reshaping accounting firms. Host Rob Brown convenes structured conversations with leaders across the profession to interpret what AI, private equity, consolidation and leadership pressure mean in practice. This season, AI Reality Inside Firms, brings together senior accounting firm leaders answering the same five structured questions about how AI is actually landing inside firms, separating execution from narrative. Find all episodes on your preferred podcast platform or on the Accounting Voices YouTube channel. https://www.youtube.com/@accountingvoices To find out more or to explore season partnership opportunities, connect with Rob on LinkedIn. https://www.linkedin.com/in/therobbrown