Sep 1, 2026 · 43 min · 10 segments
🔁 Encore episode — bringing back one of our most relevant conversations, because we keep hearing the same struggle from clients heading into budget season. Most nonprofits think they need to soften…
Erin StrazaGuestTosha AndersonHostYou know, I've said this in past episodes before, but, you know, I'm a CPA by day, but I look at a lot of nonprofits.
And before I usually hop on calls with them, I'll do a little bit of research and see who they are.
And it's always amazing to me, even though I've been in the space for about 20 years, I'll read, you know, mission statements or vision statements or even go to the website and And I can't totally understand what it is they do.
And how do you make that irresistible to donors? And what, what do you need in order to really capture the attention of that donor? So I guess, in your opinion, or in your experience, what makes a mission irresistible to donors?
You know, I've said this in past episodes before, but, you know, I'm a CPA by day, but I look at a lot of nonprofits.
And before I usually hop on calls with them, I'll do a little bit of research and see who they are.
And it's always amazing to me, even though I've been in the space for about 20 years, I'll read, you know, mission statements or vision statements or even go to the website and And I can't totally understand what it is they do.
And how do you make that irresistible to donors? And what, what do you need in order to really capture the attention of that donor? So I guess, in your opinion, or in your experience, what makes a mission irresistible to donors?
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