an agency that helps create families and connect families right which in many ways we still did but even differently but then actually the biggest bulk of our programming was a lot of the after placement support and so that's where a lot of our government funding was being right it's really really ambiguous after a while and it becomes really difficult admittedly even for people that work for the agency to talk about or explain that you know 30 second elevator pitch what you're doing So what do you say to organizations that, sure, like, Erin, I want clarity, but what do I do? I mean, this is

so common.

And as we started talking, I was thinking, oh, yeah, this is mission drift, meaning, oh, we thought we were going to go down this way, but now we're adding on these other random activities and we don't know how to fit them in.

But what you're talking about is more like a progression of service and growth where you're reacting to changes in the marketplace or changes in culture and society.

And those changes are needed.

And so then you do need to reframe your messaging, especially around the mission.

And so when I work with clients, I'm always digging into that.

And that this can actually happen somehow.