40ish - Navigating midlife and menopause
Sep 29, 2026 · 3 min · 4 segments
Ever heard us mention a pair of jeans, a hair product or a recipe in passing and wished you'd written it down? That's exactly why we've started The Midlife Club on Substack. It's our home for…
Are your ad campaigns lighting up the dashboard, but not the pipeline? That's bull spend, and marketers are calling it out in Dashboard Confessions.
My boss asked for results, so I opened my dashboard for the only positive-sounding metric I had, impressions.
Cut the bull spend.
See revenue, not just reach.
Spend $250 on your first campaign and get a $250 credit.
Terms and conditions apply.
Are your ad campaigns lighting up the dashboard, but not the pipeline? That's bull spend, and marketers are calling it out in Dashboard Confessions.
My boss asked for results, so I opened my dashboard for the only positive-sounding metric I had, impressions.
Cut the bull spend.
See revenue, not just reach.
Spend $250 on your first campaign and get a $250 credit.
Terms and conditions apply.
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