Jun 15, 2026 · 16 min · 7 segments
Today we discuss how brands get Competitive Advantage and if it is sustainable. Relevance and Scarcity give them the advantage but repeatability, transferability and durability help them sustain it.
Welcome to release number 79.
Today we'll be talking about competitive advantage in the watch world.
And I am analyzing or I'm using just three random brands that came to mind while asking the questions.
It's not specifically because one is more interesting than the other one.
or because i have uh favorites no it's just i just chose them because they randomly popped in my head and uh this could be done with any any brand at any time but uh There's a couple of questions, right? So do these brands have established competitive advantage, right? And if they have, are they able to sustain it? So in order to see the establishment of competitive advantage, we're going to talk about relevance and scarcity.
And to sustain the competitive advantage, we're talking about three items that we need to differentiate in its durability, transferability, and replicability.
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