Shane Nugent: The Meal Plan Myth What Actually Changes People's Nutrition Long-Term

when you, if we go back to adults, at what point did you sort of start to notice a pattern that people could get results, but still struggled with getting them if we come back to sort of the nutrition side of things?

Yeah.

So I started off thinking that the customer is always right, you know, that old sort of motto.

And it's really difficult because it doesn't sound right.

It doesn't sound very nice either.

In nutrition, the customer is almost never right.

And there's a reason why they're on the phone to you saying, I really need your help.

Nutrition is a bit of a unique topic in the sense that um you know if i needed let's say let's say i tore a ligament in my knee playing football i wouldn't be going into the surgeon saying this is what i think needs to happen like you don't diagnose yourself you leave it to the guy that's been studying it for the last decade and a half whereas with nutrition it's a double-edged sword by the way i'm not saying it's a bad thing but They've got their own thoughts and opinions and their own concepts of like, oh, this influencer says that carbs are super bad and we need to...

So why is this guy recommending carbs? And so when it comes to nutrition, it's a difficult thing sometimes because you've got to sort of unravel all these layers of BS that's been layered up on them over the years from sources that, you know, unbeknownst to them, they shouldn't really be listening to.

And I don't want to sound like the, you know, this is what you should be listening to police on that either, but...

You know, you can see it as clear as day, especially in social media and magazines and the news.

And it's just, you know, why on earth are we talking about a soap star and listening to their advice on this new diet or something? It's like, this is nuts, you know, but it's normal for today.

So the bits that sort of generate the results are educating them about nutrition and so that you get lots and lots of those light bulb moments going off and they go, oh my God, that makes sense now.

And like, That's why that other thing that I did for the last two years didn't work.

It's like, yeah, that's good.

So we're getting somewhere now.

But the thing is, that's just knowledge.

So the knowledge is important and we can't move forward without that.

But knowledge on its own doesn't really do that much.

Just knowing what to do doesn't really do anything.

You have to psychologically be in a position to be able to take action on those things.

And that's where the behavior change aspects come in.

comes into it so they can learn about how their own brain responds to wanting to change behavior.

But your brain puts up a little bit of a fight because it's different and it's not what you're used to and in your normal routines and you've got to change your habits.

The combination of the knowledge and the psychological elements And again, there's other, but I'm trying to summarize it and not go into a

when you, if we go back to adults, at what point did you sort of start to notice a pattern that people could get results, but still struggled with getting them if we come back to sort of the nutrition side of things?

Yeah.

So I started off thinking that the customer is always right, you know, that old sort of motto.

And it's really difficult because it doesn't sound right.

It doesn't sound very nice either.

In nutrition, the customer is almost never right.

And there's a reason why they're on the phone to you saying, I really need your help.

Nutrition is a bit of a unique topic in the sense that um you know if i needed let's say let's say i tore a ligament in my knee playing football i wouldn't be going into the surgeon saying this is what i think needs to happen like you don't diagnose yourself you leave it to the guy that's been studying it for the last decade and a half whereas with nutrition it's a double-edged sword by the way i'm not saying it's a bad thing but They've got their own thoughts and opinions and their own concepts of like, oh, this influencer says that carbs are super bad and we need to...

So why is this guy recommending carbs? And so when it comes to nutrition, it's a difficult thing sometimes because you've got to sort of unravel all these layers of BS that's been layered up on them over the years from sources that, you know, unbeknownst to them, they shouldn't really be listening to.

And I don't want to sound like the, you know, this is what you should be listening to police on that either, but...

You know, you can see it as clear as day, especially in social media and magazines and the news.

And it's just, you know, why on earth are we talking about a soap star and listening to their advice on this new diet or something? It's like, this is nuts, you know, but it's normal for today.

So the bits that sort of generate the results are educating them about nutrition and so that you get lots and lots of those light bulb moments going off and they go, oh my God, that makes sense now.

And like, That's why that other thing that I did for the last two years didn't work.

It's like, yeah, that's good.

So we're getting somewhere now.

But the thing is, that's just knowledge.

So the knowledge is important and we can't move forward without that.

But knowledge on its own doesn't really do that much.

Just knowing what to do doesn't really do anything.

You have to psychologically be in a position to be able to take action on those things.

And that's where the behavior change aspects come in.

comes into it so they can learn about how their own brain responds to wanting to change behavior.

But your brain puts up a little bit of a fight because it's different and it's not what you're used to and in your normal routines and you've got to change your habits.

The combination of the knowledge and the psychological elements And again, there's other, but I'm trying to summarize it and not go into a