Firms Most at Risk

Keep circling around it, doing the dance.

But is it an AI episode?

No. No. I'm still not even close to doing an AI episode.

There's just not enough clarity in my head about it.

Even though I'm a really heavy user of it and I've got many clients who are heavy into it, it's not clear to me yet.

Well, where's the risk coming from then?

Uh, oh, God, hate it when you ask these kind of questions.

[laughs] AI.

The answer is AI.

Well, I think AI is what prompted this article, but I think I would have written basically the same thing even if AI were not a part of our world.

In other words, I think AI is probably just hastening it.

Yeah, I get that.

I could have written this article four years ago before AI was really big, so yeah.

It's- no, it's not the AI episode.

Quit trying to trap me.

Well, we'll, we'll get into the details here.

So you're basically taking a guess at firms that are likely to survive at some point in the future, and then you've got a list of the strongest traits or elements that you'd favor in any position, and then you've got the most at risk, and then the most endangered species, and you do have a section titled "The Role of AI."

[laughs]

But like you said earlier, we're not doing direct AI episodes, but it's informing a lot of what we're doing.

So I'm gonna skip down a little bit.

At the top of the list of firms that you have as most at risk, you've got software platforms.

Mm-hmm.

I think you mean something else.

I just realized that.

You're talking about the platforms that some agencies have relied upon, like being a HubSpot agency or a, a Shopify agency or a WordPress specialist.