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Zoleka Jolobe

Oct 22, 2026

5:44
As welcoming as this is, how can this help reshape Africa's narrative and how can it help drive the continent's narrative sovereignty?
5:54
Look, there are two ways.
5:55
I think that the first one is the kind of contribution that a news agency may make to the voices inside a lot of African countries.
6:08
And I think that what you have here is that a lot of the news stories that come from Africa will tend to come from your kind of major urban centers.
6:20
That's the first thing, right? Which means that, you know, the, the medium by which they transmit those news is always going to be either, you know, English or French or Portuguese or, The second thing which sort of flows from this is that the kind of stories that come out of those stories that are perceived to be relevant to the kind of main urban centers outside Africa, and so therefore what you have is this kind of conversation That happens between elites in Africa, on the one hand, and elites in either the West or North America and all these kind of places at the expense of the rest of the population.
7:07
And so I think that the first contribution that it can make potentially is is if it finds ways to give voice, especially to indigenous languages, indigenous point of views that are often excluded at the expense of those news, of those stories, of those successes that people will tend to know more about from the urban centers.
7:34
The second way, I think, is also about perceptions from outside within.

24 MINS LATER

31:25
Does Putnik's expansion create some sense of multi-polarization, in your opinion? Of course it

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