So in this context, can we zoom in? on the idea of, yeah, what parallels do you yourself find in your report? Did you guys see anything that's unique to the 50 plus male experience that's different from the younger men? What can you tell us about that?

Yeah, so I think just as I had expected to see differences when I looked at the different markets, I also expected to see differences between the generations, and I was again proven wrong.

Yeah, so I know in the report we didn't break down a lot into different age groups, but I pulled out the data for 50 and above, and again...

So when we asked them, do you think there are different ways to be a man or is there only one real version of masculinity? And interestingly, 31% said that there are many ways to be a man, all equally valid.

pretty much on par with other age groups too.

23% said masculinity isn't fixed.

It keeps changing, so there is no clear definition anymore.

What are your thoughts on that theme through the lens of Asian men? Because I think what we're trying to say here is that we're not discounting necessarily the role and influence of fathers to sons or boss to junior employee, but perhaps it's a different playing field to what it was in the past.