Is there any but? Do you feel that you are not saying everything when there is just a simple claim like push the button and scan? Is there any but?

Yes, of course, there are a lot.

Actually, I think there is a part because first of all, as I have mentioned, we are actually, when we are doing marketing, and I mean, marketing is not only something that marketers do, you know, like some people, for example, a one person company, right? A startup, I mean, they might not even have a marketing department, but they're also doing marketing.

So here I'm not talking only about marketers, I'm talking about everyone who is trying to promote a product or a service.

So basically, we need to manage the customer journey.

And when we manage the customer journey, as I mentioned before, there is the top of the funnel, there is the middle of the funnel, and then there is the bottom of the funnel.

And actually, maybe you see the promises of one magic button solution usually at the top of the funnel.

What else do you have?