
Zipporah Allen
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Sep 29, 2026
Zipporah Allen on Real Power: Boundaries, Motherhood, and Leading on Your Terms
7:45
8:00
8:08
8:31
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7:38SatineHOST
What was the thinking behind it? And were there any learnings from that launch?

Zipporah AllenGUEST
So wraps is really our first major move as a brand into a handheld format that is more portable, that meets consumers in a more on the go occasion.

Zipporah AllenGUEST
So it's either a salad or one of our warm grain bowls or one of our protein plates.

Zipporah AllenGUEST
And so the wrap was a very intentional move to meet the customer where they are right now, where we know our customers are more on the go as we've expanded from dense urban environments into more suburban environments, getting into that on the go occasion, whether that be in a car or walking in an urban environment.

Zipporah AllenGUEST
So That was really the impetus for Wraps was based on some pretty deep consumer insights.
10 MINS LATER
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19:01SatineHOST
So throughout your career, what is one Whirl power moment where you realized that you were capable of so much more than you thought?