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Zipporah Allen

Zipporah Allen

Sep 29, 2026

SatineHOST
7:38
What was the thinking behind it? And were there any learnings from that launch?
7:43
Tons.
7:45
So wraps is really our first major move as a brand into a handheld format that is more portable, that meets consumers in a more on the go occasion.
7:57
The rest of our menu, it really requires a fork.
8:00
So it's either a salad or one of our warm grain bowls or one of our protein plates.
8:08
And so the wrap was a very intentional move to meet the customer where they are right now, where we know our customers are more on the go as we've expanded from dense urban environments into more suburban environments, getting into that on the go occasion, whether that be in a car or walking in an urban environment.
8:31
So That was really the impetus for Wraps was based on some pretty deep consumer insights.

10 MINS LATER

SatineHOST
19:01
So throughout your career, what is one Whirl power moment where you realized that you were capable of so much more than you thought?

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