Skip to main content
Zak Profera

Zak Profera

May 8, 2026

15:04
And when you set out to launch this category, was that an important part of it? Did it just feel like the obvious? And how do you approach machine-made textiles versus handmade?
15:19
To answer your first question, finding a, um, a rug supplier, we actually have many now, but hand-making seemed like the only option for me based on my personal network, but also just what we do.
15:33
It felt, it felt true to who we are.
15:35
In terms of textiles, you know, we do a combination of machine-made and handmade.
15:41
You can't make everything in handmade for a multitude of reasons.
15:45
And I don't think the- there's anything wrong with machine-made, but there, there's certainly something missing from something woven on a machine versus woven by hand.
15:58
You, you can feel it and see it, whether it's in the way that the yarns are dyed or the way that something's woven, the occasional mistake that you see in, in weaving, which you can embrace or just cut right out and pass through it.

10 MINS LATER

25:53
And how do you approach growth?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.