
Zak Profera
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May 8, 2026
Unearthing Textiles with Zak Profera
M
15:04Molly SedlacekHOST
And when you set out to launch this category, was that an important part of it? Did it just feel like the obvious? And how do you approach machine-made textiles versus handmade?
Z
15:19Zak ProferaGUEST
To answer your first question, finding a, um, a rug supplier, we actually have many now, but hand-making seemed like the only option for me based on my personal network, but also just what we do.
Z
15:35Zak ProferaGUEST
In terms of textiles, you know, we do a combination of machine-made and handmade.
Z
15:45Zak ProferaGUEST
And I don't think the- there's anything wrong with machine-made, but there, there's certainly something missing from something woven on a machine versus woven by hand.
Z
15:58Zak ProferaGUEST
You, you can feel it and see it, whether it's in the way that the yarns are dyed or the way that something's woven, the occasional mistake that you see in, in weaving, which you can embrace or just cut right out and pass through it.
10 MINS LATER