You know,

hard work is the answer to everything.

It is it's pretty universal.

It feels particularly exaggerated here in China.

I would say that the last five to 10 years, I've watched folks in China become more involved in the global conversation around what is a life for.

So I can give you a really concrete example.

In 2014, I went down to Guangzhou to interview this founder of a company called Chaoji Kecheng Biao.

But what about semiconductor CEOs? What would be your advice to them on building teams here, doing local for local, whatever the themes are?

because no one knows what to decide what, or who decides what, where would you tell them to start?

So there's two things that come up most often, and they're often the easiest.

You know, I'm gonna say three things.

First, build a vocabulary around global bridge work.

Start to talk about bridging within your organization.

Phase one is people need to share a vocabulary around this.

They need to understand that there's market skills, there's bridge skills, there's market work, there's bridge work.

Please tell us about that framework.

What did the data actually say? How did that lead you to the conclusion that collaboration breaks down at the level of systems, not culture?

So a, a little background here, Todd.

We used to not do any team work, any inter-teamwork between organizations.

So my background is I was doing a, a good amount of strategy work, um, with large organizations, as well as working with investors, helping them understand China in a way that was actionable and approachable.

Um, what happened, though, and this is around 2021, is that one of our clients kept saying, "Look, the strategy is good.

We can't execute across our global teams.

Can you help us?" And me, being the very savvy business opportunist, said, "No.

Mm-hmm

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The future of the Chinese economy lies in innovation, and everybody knows it.

And the question that I often get asked is, well, can China innovate? I've spent most of my adult life in China.

We may be asking entirely the wrong question.

It's less China's ability to innovate.

It's less the sort of heroes of innovation, the people at the heads of industry.

and far more about the average person.

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