Zahi Ramadan
Associate Professor of Marketing at Lebanese American University; founding director of LAU's Internal Consulting & Project Management Office; research focuses on consumer behavior and omni-channel retail marketing.
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APPEARANCES
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PODCASTS
Jun 22, 2026
Reine AzziHOST
So why is it that this is the idea that you have in mind, and what are you hoping to get out of this initiative?
Zahi RamadanGUEST
Um, basically, it, it, it came, um, based on my, um, the, the founding of, of this particular office, um, at the beginning of the academic year this year.
Zahi RamadanGUEST
And I came across of a really dire need in having, um, a, um, a better understanding of strategic planning, uh, especially with what we are developing at, uh, at the, uh, at the university level.