What is the hard truth about customer experience that most leaders do not want to hear?

Yeah.

I, I don't know if it's, is as much as this is an unpopular opinion that we don't want to hear it.

I think we all know it.

Um, and that is, I think because traditional experience management has hit its ceiling, right? It has...

When I think about we're moving in this era of kind of failure, failure is different than the, than the practice is dying, right? What I mean by failure is, um, we see practitioners losing their jobs every day, right? They're, they're, they're losing their jobs.

They're being riffed out of the business.

What must company change to avoid being left behind?