But the fact that this is all hardware, what do you think is driving that?

Yeah, so there's really two things that have changed.

So if you wanted to make your own circuit board five years ago, it was expensive and hard.

You had to be in WhatsApp with a supplier, usually in China, and work with them directly to do a prototype.

And it's expensive.

It's like $2,000.

There's MOQs.

I'm actually really curious to hear your answer.