I'm listening, Zach.

(laughs) I mean, for me, like this whole thing came from the idea that you, I looked at the right wing ecosystem of how they get their message out and a lot of it really came from like just people having the perceived authenticity of what they're talking about and like conversations just felt like you'd have it with whoever, you know, just somebody next door, somebody, your friends.

And I didn't see that on the left anywhere.

It didn't really exist.

It felt more like TED Talk, you know, insider kind of stuff on the left and it just didn't feel super accessible.

And to me, that's not representative of how the left actually is.

It's just the media ecosystem that exists within the left.

I don't think that that should be the larger strategy.