AI is going to be able to give you some things, but being able to actually... iterate on it and build on it and know what to do with it is going to be pretty critical

and where that leads to is actually where we began which is my belief is and i'm certainly not solo in this belief is that actually personal brand and i think it'll be fun for us to try and define that But personal brand is going to become the edge.

And it may be that it ties in the experience piece.

It may be that it ties in, you know, there's some instances or sometimes I love using this example with clients.

Um, if you, and you can, I want you to answer me honestly on this one bill.

Have you ever been on holiday vacation for you guys in America and you've been to a restaurant and you went in there, you sat down and they treated you like family.

You just had such good energy.

And there's seemingly an interesting thing on that.