Zach Hefner
Brand strategist and creative director (Zach Heffner Media / Crafting Inevitability) who has worked with Nike, Cervélo, Mercedes-Benz and other global brands, and analyzes cycling brands like Rapha.
1
APPEARANCES
1
PODCASTS
Oct 3, 2026
WyattHOST
Tell us a little bit about who you are, that way people can understand your point of view, and then we'll dive into how you're seeing the situation from your brand strategist lens and your experience.
Zach HeffnerGUEST
I came up kind of in the production world, working on that kind of last mile of brand storytelling, brands like Cervelo, Easton Bell Sports.
WyattHOST
Do you want to explain the pyramid concept and sort of in a clinical way of how you think they sort of lost their way from a more, like I said, from a more academic lens? Yeah.