I think let's set the scene with a product because it's quite an interesting, I think it's innovative and there's a lot of interesting things there and then we can tie it into marketing maybe.

Absolutely.

I think that's great.

One of the cool things about Public is that we were very early in integrating AI directly into our product.

So as early as 2023, we launched our first AI product called Alpha.

So the research assistant that was built directly into the product, right? Like this idea of being on any stock page, you swipe down, you could have a natural language conversation.

What we've seen over time is a lot of companies and across sectors have added some sort of llm chatbot but what we've done is gone from there and gone into how do we build an ai intelligence layer directly into the product right so you're getting proactive news information insights alerts that are specific and tailored to your portfolio before you ever know that you even need them right and so the product has evolved over time.

And well, so this ties into then within the marketing org, how are you finding ways to use AI to maybe keep up with that? I imagine that you need a bit of that, but also just in general, as we discussed earlier, like to ensure that the content you're creating, because you're producing so much content across the podcast, the website, everything, newsletter, how do you create those workflows with AI while ensuring that it's like high quality, keeps that trust, all of that? Yeah.