So having said that, what's the number one biggest business challenge that you've faced so far and what's the lesson that you've learned from that?

When I pivoted from a W-2 kind of full-time role, I kind of went in very cold, in essence.

I went straight from a role and didn't really...

I had had some things that I had done on the side, but not really actively thought about building a business.

And then I went into it and I was like, all right, I'm going to figure it out on the fly, which...

You know, for a number of reasons was an interesting decision, you know, especially when we had a newborn at the time, too.

So but what I the reason why I share that is because I've had folks ask me, what's it like? What's different about that, obviously, compared to the role I was in? And I was like, I think one for me has been the sense of time.

yeah that's that's very cool man that's awesome that's awesome what's one piece of advice that you'd give other business owners

But I always remember him talking about walking down the hallway, "Hey, I've gotta have a chit with a player," and just the way he framed it that way.

I'm really intrigued to, like, check this out, this, this rec- this, like, model and this framework 'cause I think a lot of what we've also described in some form is how I think in all of us we're, we're using bits of it and, and there's parts of it that show up.

I just maybe hadn't thought of it in, in the essence in the pie.

And one thing that you, you, you mentioned, Bernie, that I was gonna share just 'cause this is a, a, a example that I experienced was, um, you talked about the 15%.

I think it was that where it's like, in essence, like, I, I kinda heard, like, efficacy where, like, not only here's the ideal, like, here's what you could do in essence, but, like, you're capable of doing that.

And there's a lot of different ways that we help individuals do that through, you know, showing them, helping them see the evidence, helping them focus on, you know, successes that they've had, giving them feedback, showing evidence of progress.

But what we also know, too, is, like, this is where stories and case examples can be useful in a form.

No way." So it's, you know, that challenge of how to handle that conversation and then how to handle the initial failure that comes with it as a coach is, is crucial to keep them on track or to have them abandon and go back to what's more comfortable but not as effective long term.

You mentioned... coach development that you did that that was one of your three hats that you had the diamondbacks what was the best coach development you ever did with with the coaches

I think there's a few things.

I think, and none of these were exclusively me, which is, I share this intentionally because I think some of the best work was when it was reinforced and supported by our leadership, right? when in doubt, I can generally tell a lot about an organization or team's culture by how engaged the leadership is in these types of conversations.

And so I was really fortunate that we had many that were very receptive, very bought into it.

I think there's two big ones, one of which was We brought in a new farm director.

His name is Sean Larkin, and he was great.

He's kind of a unicorn, I would say, from a standpoint of he played professional baseball.

Because I think a lot of people might say, well, you look at being a coach in the NFL today, you get sacked if you don't win the Super Bowl at this point, right? Is it the firings? What is it about the coach environment? that is most detrimental, not serving coaches.

How do you build that connection with these athletes? How do you build that trust?

I used to always appreciate...

I don't know how often I said this when I started the role in Arizona with our younger players, but I remember even before that, I was at IMG Academy, and I used to always think I was so funny for saying this, by the way, which probably wasn't, but the...

I would always ask at the start of a session, we'd have these kids come in from all over the world.

And, you know, some of them, many of the, which had not had ever experienced doing any sort of mental conditioning work.

So I'd ask him at the start, like who here has had experience with it and whatnot.

And when they would say that most of them had it, I was like, perfect.

And I'm like, run on fumes and yet my justification is like holy crap i'm learning so much right now like like if if i did oh my gosh you get off a call and you do something you're like okay and then you just improvise like you're in this deep learning zone i just feel like maybe at some point like it does start to have deluded results right or and also just a really negative impact on yourself