What value am I getting then if there's not a clear call to action there? Yeah, I

mean, I think that's one of the things that I think a lot of it's like one of the big misconceptions, right, is like that if it's going to be something that's going to live on a streamer, it can't have product in it.

Right.

Or it can't the brand can't show up.

But like all of the things that we make for WhatsApp.

whether they live on Netflix or Prime or Disney Plus, all the stories are told through WhatsApp messages.

The entire story is sort of mapped out based upon the real WhatsApp messages that are kind of at the heart of the narrative.

You know, it's so amazing.