Uh...

The fir- the first thing I did there was, I call it an automation audit.

So I basically go in and I say, "At any given moment, there's six things that are happening with your customers, right?" Either they have an open estimate that needs to get followed up on, or they canceled a job that you wanna get back on the schedule, um, or they finished a job but they didn't sign up for your membership, or they have a job scheduled and you want to get them to look at financing or membership options before the visit.

So these are moments where you can automate messages that get the customer to take action.

So I looked at A1's email marketing setup to find where are the opportunities in this automation audit, and we found five of them.

It was like, "Okay, there are five o-opportunities here to send messages to your customers at key moments to get them to take action." One was, believe it or not, open estimates.

It's like, imagine how many open estimates A1 has.

Like, "We want sales leads."

I was like, "He has definitely studied this, and this is grabbing the attention of the audience." I thought it was fantastic.

Oh, nice.

That's awesome.

Well, yeah, I'll, uh, I'll start there.

I mean, I grew up in, uh, Southern California.

My dad's a locksmith.

Um, we grew up in sort of San Pedro, California, kind of by Long Beach, Los Angeles.

Yeah.