Let me take you back to, can I take you back to 2015, the origin of the kind of narrative arc, and maybe what it was, where your mindset was, where your head was, when, and who you were writing for, etc, when that first article sort of materialized.

Yeah, so the anti-cycling piece.

So essentially back then I was very, very sort of car focused.

As I said in the article, that Metro article, I grew up in a very rural area where you simply couldn't get from A to B in certain places without having a car or it seemed to be like that to me.

So what you would be, so I basically, I grew up in a tiny little village in the middle of rural Berkshire.

We had two buses a day.

I think one of them was maybe about eight o'clock in the morning.

Yvette, so what changed and when did it change for you?