So I really think our audience interested about how AI probably potentially change this industry.

Yes, absolutely.

So, um, what we are building at Mirror Mirror AI is the marketplace for real human to license their likenesses for AI generation, and we're starting with fashion.

Fashion industry, as you said, for decades has been very, very low tech, uh, but the imagery need has been very, very demanding.

It takes a lot of time and a lot of money to produce the every season's collection drop.

When AI comes out, it is a no-brainer.

It is fast, and it's really, really highly cost reducing, but everyone is afraid what it means to their brands.

Legit, yeah.