Do any of those tempt you? If you had to choose between two bottles of wine of relatively equal quality and price, one's got a picture on it of Ernie Els, the other one doesn't, does this make any difference in your decision?

No.

And to be honest, the same way that I don't want a sommelier to try to score a goal in me.

You know, in a penalty shootout.

Let's bring the biggest sommelier in the world to win a penalty shootout.

I don't think anyone would be tempted by that.

If penalty shootouts were outsourced to just members of the crowd drawn at random, I think that would be hugely entertaining.

Yeah.