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Yoojin Choi

Yoojin Choi

Experiential marketing manager and photographer based in Auckland, New Zealand; immigration advocate who moved from Korea at age 9.

Jul 6, 2026

11:38
And, um, definitely over the years, um, I've been doing a lot of reflecting on that responsibility I had, I had as a kid as well.
11:48
Mm, mm.
11:49
And I think growing up, uh- I couldn't help but feel a slight bit of resentment towards my parents just because I had to take on the mother role of my younger sister.
11:57
But then now that I am a little older, um, I now see them as more my friends rather than my parents.
12:05
And so I kinda resonate with the difficulties that they had.
12:09
I think, I think my year abroad in Germany kinda allowed me to see things in their perspective because you're plopped into a foreign country, don't understand the language.
12:19
You have to do all their governmental stuff, and you have a lot of...

12 MINS LATER

24:12
What do you feel like some- some of those key learnings or key takeaways for you are after traveling?
14:20
My colleague Yoojin Choi from BBC Korean Service has been looking into what it's all about.
14:26
An AI fortune-telling center opened in February in Jongno, central Seoul, and it's proved to be a quite a hit, attracting around 200 to 300 visitors a day.
14:40
I went there for filming, and the atmosphere was honestly fascinating.
14:46
When you walk in, it doesn't feel like a traditional fortune-telling shop, to be honest, but what you find inside is a couple of AI-powered kiosks with visitors standing in front of that and are greeted by a face on a screen.
speaker_7UNKNOWN
15:45
It's very interesting and, uh, very, uh, strange because in France we don't have this.
15:52
Many people weren't only there for entertainment.
15:55
Some people told me that they actually felt more comfortable opening up emotionally to AI than to another person.
16:04
Another visitor told me that she thinks many people turn to things like Saju to ease their anxiety.

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