Skip to main content
Ylva Bäckström

Ylva Bäckström

Senior Lecturer in Finance at King's College London; finance expert, psychotherapist, and former investment banker specializing in behavioral finance and gender in financial services.

Jul 22, 2026

Talent Talks supported by Scottish Widows

Talent Talks supported by Scottish Widows

Her Money. Her Work. Her Power - The psychology of money - why we do what we do

Jul 22 · 42m

Sarah Sandell
Sarah SandellHOST
16:57
say that, Singha? Talking about that with maybe students and the world of finance that you've worked in.
Ylva Bäckström
Ylva BäckströmGUEST
17:03
So a few things again to say about that then.
Ylva Bäckström
Ylva BäckströmGUEST
17:07
So firstly, we shouldn't be over-confidently taking risks.
Ylva Bäckström
Ylva BäckströmGUEST
17:14
And that trap, men tend to fall in more than women.
Ylva Bäckström
Ylva BäckströmGUEST
17:18
Now, I don't want to make this personal about your sons, but you are bringing them up.
Ylva Bäckström
Ylva BäckströmGUEST
17:23
So it could be that the saver who's got a trading account is not wrapping that nice up.
Ylva Bäckström
Ylva BäckströmGUEST
17:30
It could be that they are not influencing their female friends to do the same and therefore there's a group of men doing it.

15 MINS LATER

Sarah Sandell
Sarah SandellHOST
32:39
How do things show up in Sweden now of interest compared to this country?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.