Yi, let me ask you, what's... been driving the sudden industry interest in water as a sustainability metric beyond carbon.

I often say that carbon is global, but water is deeply local.

That's the biggest difference.

And a ton of carbon has roughly the same climate effect wherever it is emitted.

But a liter of water using a water-abundant region is very different from a liter using a drought region.

I mean impact here.

So why the sudden attention or change? Then I must mention about AI.

So where's the real challenge with adopting this, adopting SWI? And how do you make people adopt this?