And can you just clarify from your perspective, even though this very 30,000 foot overarching, why is it so important to a practice, and what does it actually really mean?

The economy, the ever-changing cost structure, and especially the move to the need for loyalty with your patients has led to the importance of treatment plans.

If you want to retain your patients and have that relationship where they come back in, those one-time visits, not knowing when they will come back, is just not the way to go for scale, right? Financing is just that access that you said.

It's closing that gap, right? People just wanna pay the way they prefer, and I'm not saying this because I'm assuming it.

It's because this is data from a survey that was done, right? Saying that 89% patients said they prefer to use financing than to delay their treatment, while AMSPA statistics show that 35% of patients are even offered financing at all.

That is the massive gap between what your patients are obviously demanding and what most clinics out there are currently doing.So the very basic response here is, first of all, there's the need in the market, you're not answering it, right? First and foremost.

But then you're not only losing a specific patient or even a single treatment of that patient, right? Because if they want that treatment enough and your competitor is offering the payment option that they need, then maybe they're less premium or less luxury, but they're getting it done.

Yeah, Otree as, as a company and as a platform, and then we'll dive into the differences.