What's your story, and what do you do?

I studied thousands of apps, ten thousands of apps, millions of posts, you know.

I have a machine learning background, uh, mostly research.

My foray into growth marketing, marketing in general, has, has started a couple years ago, maybe right after COVID, where I kind of saw with my engineering mindset that that was something to try there, and I was always attracted to consumer.

Before that, I was only B2B, a bit, uh, you c- you could say boring.

And, uh, so I was like, "Okay, maybe if I put my engineering hat and apply those principles to, you know, growth marketing, and especially TikTok at the time, maybe I could figure something out." So I started first by doing my own account, right? Uh, so posting manually, um, maybe fifty to a hundred times in French.

And I went through all the friction that everyone encounters, right? So how do you make views, and then how do you create engagement? Uh, because when you make views, it doesn't necessarily translate into, you know, followers.

Yeah, yeah.