Take us through your journey.

know i um i've always i've grown up completely extremely passionate about sport itself right i've grown up as someone who played sports really passionately who followed sports as a kid as a teenager and you know when i started working in media i was really fortunate enough to be able to join a very nascent sports industry in the early 2000s, initially with IMG, then with a company called Nimbusport, which ran this amazing commercial program for rights across India and many parts of the world, and then obviously with the NBA and with Fancourt.

So I think from my perspective, being able to have the opportunity to work in a profession and industry that I'm so passionate about has been something that I've been very fortunate to be able to do.

my first stint when I actually started working in cricket.

I was working with this company, Nimbus, and we were doing a lot of stuff around the ICC Cricket World Cup.

I spent some time in South Africa in 2003, setting up the commercial rights office there.

A lot of the stuff that I've seen in the initial time when sport was actually growing up in India to where it is now, there's been a sea change, especially among sports fans and followers of sport across the country.

And then how you came up with the idea for FanCode.

Mm

... using them as comparison has become, uh, a little bit too popular.

It's a lot more complex, but I think...

I mean, set that aside because I don't think media rights value...

First of all, yeah, I think first of all, media rights value is definitely not a reflection of the state of a sport in our country.

So to do, put media rights value and say this is the state of a sport is, is, I think, completely wrong.

I think the, um, sports itself is much more in terms of... and for many business and for many, uh, metric that you should be looking at following, you should be looking at viewership, you should be looking at engagement.

Uh, in terms of Fancode, uh, what is the plan to, like, bridge that gulf?