In this case, it's not that the food itself is entirely fake, but there could be fraudulent elements within the food itself, right?

Correct.

So for instance, olive oil is a great example.

People can make a lot of money by claiming that something is 100% extra virgin olive oil imported from the Mediterranean, right? It wouldn't sound so good if it was like 70% extra virgin olive oil.

And in the case of turmeric, there's a bias in how people want the color of that particular spice to look.

They want it to be that golden hue in the same way that it's been promoted in like wellness trends and turmeric lattes and so on and so forth.

And in South Asian countries, the brighter the turmeric, the better.

Well, I wondered if you could read a little bit from the opening of the story, and then we could talk through some of the aspects of the reporting and the fact-checking.