Now, what attracted you and your brand, Valerie, to Comedy Women In Print and Wit on the Page?

I suppose a couple of things.

We're a women's wellness brand.

We're focused on perimenopause, and so we're really passionate about supporting women and their careers, uh, entrepreneurship, f- following their passions and their heart.

But also, uh, one of the big values we have at Valerie is to, I suppose, really stand out from the crowd.

Yeah

... and bringing some humor to our customers through our marketing.

So yeah, aligning with Quip was really, [laughs] yeah, just felt like a, a dream partnership really because we could, yeah, talk a lot more about comedy and a lot of, uh, the campaigns we do are really humorous.

So to actually have the idea and really follow through with that, there must have been something really motivational there for you.

It was kind of a series of events, really.

And I mean, I'd gone to the doctors numerous times, had a number of different tests done.

Sent away and told everything was fine.

The solution from the female doctor was, do you want antidepressants? Which at that point I didn't.

Maybe a couple of years ago I might have needed them, but I'd done a lot of, I suppose, talking therapy and other types of holistic therapy.

And I came off the phone crying because her solution was try not to get so stressed.

Can you explain what that is?

Mm.

So I spent the last 20 years in the retail industry.

So I used to work in buying, uh, at Selfridges across accessories, fashion, and then lastly, head of beauty buying.

Um, and then, yeah, I've also had a consultancy business for the last, last eight years, um, and working with lots of different brands and retailers.

Everything from kind of big corporate retailers and brands to also a lot of startup brands as well with helping them to scale, how to, uh, navigate getting into retailers, and then once they're in, then trade with them as well.

Uh, and do a lot of business coaching as well for founders and entrepreneurs in general.

So yeah, I've kind of had, I suppose, have quite a varied career and enjoyed-

Mm