I would personally say I think Shopify Plus did a great job up until the point where we needed, like, extra horsepower for the PIM integration, um, implementing custom order approval workflow, um, and we had to do a lot of extra work on the estimated lead time and delivery time messaging through the checkout process.

process.Yeah, I s- I think that's, uh, something we can certainly talk about that.

I think where native versus custom came into play, uh, the experience was what we were looking for from Shopify, from how the customers utilize the site.

I think where s- where OX, uh, stepped in from a custom perspective was bringing from our systems where we serve our customers and brought to real life the inventory, the exclusive pricing that you have to have for trade professionals, as well as on the end consumer side from a, uh, to, to, to stay within our agreements and with our partners such as Kohler.

And from there, OX did a great job of helping us bring that to life within the tool, a-as well as product.

So like I said, we had, uh, old, uh, data within our, um, Eclipse ERP system, but utilizing OX to help us bring that to life into a PIM and translate that to Shopify was, uh, a huge endeavor, which has allowed us to, uh, create the details that we needed for both trade and end consumer on a PDP.

Well, and I know the, the site recently launched, but I guess could we talk a little bit about how it's being used so far? So, you know, si-since the site's, uh, launched, what's changed in, in how trade professionals are using it, and what part of the impact from a more tailored experience is maybe hard to capture in the numbers, but, you know, even, even if you can feel, uh, and, and know that it's working?

Yeah.