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William Smart

Elizabeth Smart's brother

Jun 29, 2026

2:54
How do you define the main difference between bespoke thinking and system thinkings in design?
2:59
I think, uh, it's a great observation and a really interesting question.
3:04
I'd sort of reflect upon it to think that a lot of our work is about being very resolved and imperfect at the same time.
3:12
So in our projects, you'll see mostly we do unpainted walls, soap finish wood, but no bulkheads.
3:19
So it's not accidental, but it's very deliberate in that.
3:23
And what I think about a lot is that for me, bespoke means things that are handmade, crafted, and very individual, and systems, to the contrary, uh, to that are produced, manufactured, engineered, and repeated.
3:39
So they're kind of almost the opposite ends of those spectrums.

9 MINS LATER

12:22
Looking ahead, do you think that the future of architecture leans more towards adaptable systems, or will bespoke thinking remain essential, and why?

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