How do you maintain that person? How do you keep them wearing the Ziegler brand?

Yeah, that's a great question.

I get excited about this one.

So we have the Ziegler way, which is our eight habits, how we expect employees to operate, or basically habits they expect to embody in all that they do.

And what that translates into is being a high-performing employee.

So we're pretty maniacal and direct about, we want high-performing employees.

We want people that are engaged with our mission and why we exist.

Um, you know, that's the guttural reaction for some teams, but what are your expectations on how you see this impacting the business? What the benefits, what some of the concerns are?