... a small batch is a sacred thing, right? How did d- you protect the in- integrity as the demand exploded? Because you're doing these things in small batches.

Yes, and we're continuing with that.

Um, s- you know, small batch is, it's not just in the name, it's in our culture.

Um, you know, the, the, the fresh bellies come in.

Uh, they're received by hand.

Um, they're, they're sliced in half, so we're dealing with quarters.

Um, they're cured by hand, and they g- they're cured for eight days with brown sugar, real molasses, heavy kosher salt.

Please.