What are you seeing around that?

From a scrutiny standpoint, it's, you have competing leaders.

you have competing really just agendas going on.

So even with the current political situation, which, you know, love it or hate it, I mean, we got people across the spectrum, but from a business standpoint, our current political situation in some areas is loosening up a lot of our regulations.

So the scrutiny and the due diligence towards those regulations looks like things are getting easier.

The problem is, while that seems like a really good thing from a, and not to jump into politics, but while that seems good from a capitalistic, from a business standpoint, when you look at reputation, suddenly it takes a hit.

If you don't stay diligent on your own, then the public who you're interfacing with, whether that public be other businesses, B2B, B2C, just across the board, then you end up Cutting corners, those corners end up causing impacts, the impacts roll out, they go wider, and suddenly you have a media situation, right? You have a reputation situation.

Right.

Right.

And U.S. military communications, very technical.

I came out of the military and was for many, many years.

was doing a variety of different services work, services style work, consulting and direct services, staffing, the whole bit.

But shortly after coming out of the military, I ended up in leadership positions.

And these were team lead positions into management positions, into coaching positions.

It was exciting.

be a professional wine taster and a critic, a travel critic.

Obviously,

but a sense stands for asthma, self-care, education and transition.

And we specifically work with our patients with asthma who are seen either in the allergy and immunology clinic or in the pulmonology clinic.

We ensure that these are patients that have established care.

So you're not coming in for your very first visit at 14 and we're talking about sending you to adult care.

But having a process where you're identified, we develop this policy that we let you know about the expectations.

And then we track your readiness to transition over time, which we can certainly talk about how we do that.

Let's unravel that a little bit more.

Mm-hmm.

We have to rush to address.

That type of mindset, that go from fire to fire mindset, even when we get out of the firefighting, we're always on the precipice of preparing for when is, when are things gonna go wrong? From a buyer's standpoint, I see this over and over.

It's not a procurement, it's in that decision maker.

When you're in that room and you get that moment of quiet, a shift just happened, and that shift just went from, you might have the best solution out there.

Now as the customer, I no longer trust that you're gonna be there with me, that you are just here for your invoicing, that you're just here to put your checkbox and you're gonna move on to the next customer.

If I don't believe you're with me, I'm gonna pick somebody who may not be as strong as you.

Mm-hmm.

allergy season yet.

And a big part of that is secondary to climate change and global warming.

So here in the Mountain West, we had a relatively mild winter, which means that our allergy season started earlier than we anticipated.

We anticipate that this allergy season will last longer Thanks to these climate change that we're seeing.

So as we have increasing temperatures, we know that our allergy season goes longer.

It can start as early as late February and can go as late as November.

That's here in Colorado, obviously, where we have more of a temperate climate.

We know that secondary to