What's the implication of having, say, a larger number of niche players for investors? Can you list successfully? Have there been any successful listings or failings recently? Yeah.

Yeah, so I suppose when you look at it, we draw the line in the sand for apparel around $2.5 billion.

So if you're over $2.5 billion sales in any particular region, then you have lost share in aggregate over the last 10 years.

And if you're around $1 billion to $2 billion, then you're able to keep growing.

So maybe the death of the billion-dollar brand is a little bit of a misnomer.

It's maybe the death of the multi-billion-dollar brand, but that's maybe not quite as catchy.

When you look at those successes, I think what's interesting is that challenger status is not necessarily... a guarantee of success.

Is that a benefit that all niche players have or should have?

Help me and our viewers understand what is the Hustle House? What's its mission? And maybe how did it get its name? Who wants to take that question?

Yeah, I can go for it.

kind of the genesis of the Hustle House started with different groups of us on different trips.

Aaron and I went on a marathon down in Austin, Texas.

We talked about it there, but really there's this one specific lunch that I remember, Ben Ormsby and I, we were sitting and Chuck's talking about things and he and I were running what was formerly Q, which is now EFC, Entrepreneurs for Christ.

But then it was Cedarville University Entrepreneurship.

We were like, you know what? There's like just a couple guys that we like, if we could all live together and just have like that incubator of devotion, like just this drive to go and build things, go and build things well for God.

What's its mission today? How many chapters do you have? What's it about?

Will, for people who haven't heard about the film, what is it all about?

It's about a, a family led by two astrophysicists who discover intelligent alien life, uh, many light years away, and they have a debate on what they should do with this information.

Daniel, the father, decides he's gonna send the information to his superior, and as soon as he does, the, the grid shuts down.

They don't have communication.

Radios are down.

So they don't know w- what's going on or why, and if it was caused by their discovery.

And then, um, they start to notice that drones are circling their, their farm, and they are pursued aggressively by some nefarious autonomous drones and bombers and, uh, vehicles.

When you were writing the script, what was it like for you to balance those two genres together?

What does that look like? Who knows? This world is constantly moving and changing at that rate.

It's interesting too because it's like I always – whatever bad decisions like even with the development of nuclear weapons, like whatever bad decisions humanity was going to make or good ones, it was at least going to be confined to our – little floating rock, you know, whereas now there's like this development of a super intelligence that's trained by us that is going to inherit some of our, you know, good habits, hopefully, and some of our bad ones as well.

And it's an inorganic, you know, consciousness that can be fired out into space and travel light years away and survive with, you know, whatever.

And it's just like this idea that we could transmit some of our sort of uh rotten nature uh not just you know throughout the communities on on earth but like into the you know into other uh solar systems is uh is a i don't know it's like a terrifying i don't know it gives me a lot of uh anxiety but i don't know

It's not where we land.

Yeah, I think that, like, all we can do, like, obviously there's so much joy and there is hope and there's, like, beautiful things, like, in the world and in the film.

Like, the family hopefully is charming and, like, clearly love each other and watching them have this ingenuity to get them out of problems is, like, hopefully enjoyable.

But, yeah, I think that there's just...