[laughs]

...

but to, to, to the last point of, um, it, it, it, uh, and let's go back to this word of intention.

What are you using the content for? And I, I feel like, uh, uh, as, as, as my, uh, some of my runners say, um, my unc status is about to come out of just, you know, my age and everything.

Um, and what I'm seeing now with content for run clubs versus the content that I was producing, you know, six years ago when we started is totally different.

And, and, um, it's still kinda...

It's still doing the same thing, right? It's you, you were out there, we're trying to get the eyeballs, we're trying to get the interest, we're trying to bring and pull people in.

Yeah.

How important has David Attenborough been in terms of sort of the, the whole issue of zoology and wildlife and actually engaging ordinary members of the public, ordinary television viewers in the natural world?

Yeah, I think, you know, for me, uh, my memories of, uh, as a childhood was watching David Attenborough programs on a Sunday afternoon with the, you know, with my family, my parents, uh, and I think that really inspired me to start a career in, uh, in, in conservation in, in, in zoos.

Um, and I think he's done so much for the general public.

Certainly back then it was more about, you know, those wow factors and bringing wildlife into, into everyone's living room.

Um, today, obviously, it's changed a little bit in terms of the messaging and how we're really talking about the conservation work that is going on and the threats that, um, some of these animals are having.

Um, but I, you know, I really do remember those, uh, early series.

Well, early for me, maybe not early for David Attenborough, um, but in the 1990s, um, and things like the Trials of Life and stuff like that.

Where is Marwell?