So please just break down, I guess, what identity is in extremely sort of simple terms and understand like how people can understand this concept in those basic terms.

Yeah, I completely agree with you on that sort of people having different interpretations and ideas around it.

I think that the way that I define it and the way I'm planning to speak about it is more, you know, it's less about sort of you and who you are and recognizing that online and more like recognizing users.

and the consistency of a user.

So whether that is a device and a user being in different browsers within that same device, or an app and a browser in that same device, or how a device connects to a user.

So that's the way we look at it.

And there are different identifiers for different environments, right? So if I take my phone, for example, me using Safari in that phone and me using Chrome in that phone, I'm identifiable by different identifiers, right? And they don't translate to different environments.

What are some of the things you think you've leaned on throughout your career which has definitely helped you in your career?