I've basically lived in three states as an adult.

In order, Texas, Iowa, and Missouri.

And at each stop, I have been a gardener.

I've never tried to do anything big, some tomatoes or cucumbers and green beans and zucchini and such, enough to make it worth my while, but I, of course, would have spent less money if I'd just gone to the grocery store and bought the vegetables instead of trying to grow them.

But that was never the point.

In Texas, my wife and I, Hannah, rented a plot from a community garden because it's Texas and the soil isn't worth more than ranching longhorns.

So how are you balancing

that? So, I mean, for us, and it's, I mean, the best example I can give you now is we just did a Red Sea survey, a readership survey there last month.

And I mean, as much as we've invested in things like our app, our website, podcasts, I mean, we're trying to do... different digital content, the one thing that came back from the survey is 90%, or sorry, 93% of our readers still read the printed edition.

And I mean, in 2026, that was an impressive stat to see, you know.

Even, I think it was 65% of people read the paper every single week, which was fantastic.

I think it was 78% read it.

you know, if not every week, every other week.

And that's important in a world where we have AI.